Why You Should Start An Online Fashion Store

Are you interested in starting an online fashion store? You might be thinking that it is a good way to make money online, or you might be thinking that, while there is potential to make money, it is just too difficult. Although there area definitely some difficulties and obstacles to starting any online business, including an online fashion store, it is still certainly possible.

You have multiple options with running a fashion store. You could have a traditional brick and mortar store. You could run a store online. You could combine the two. In this day and age, it might be easier to start an online store. There can be a significantly lower start up cost, since you will only need inventory space, or you could even use a reputable drop shipper. However, securing a prime location for a traditional store could make promoting awareness of your fashion store that much easier. You should also take into consideration that many more people are doing their shopping online these days.

You will need to determine what types of products you plan to sell in your fashion store. Most stores focus on a particular niche, and target demographic. Do you want to sell upscale, high fashion, or everyday casual wear? Is your target market older or younger? Are they wealthier, or of more modest income? You could sell work uniforms, athletic gear, baby clothes, teen fashions, big and tall, men’s clothes, women’s clothes. Mix and match the various consumer fashion needs that you would like to fill. The possibilities are almost endless.

You will also need to determine which designers you would like to sell. You could even sell your own designs if you have that sort of talent. Even if you do design your own clothing or accessories, you will want to consider selling clothes and accessories of other fashion designers. You should be able to find clothing designers that sell to at wholesale prices, since you are a business owner. There will probably be minimum quantities of each item that you need to buy in order to maintain the wholesale discount.

The biggest downside of starting a fashion store is the start up cost. This will be even more of an issue if you choose to have a storefront location in addition to your online store. If you choose to have a traditional corner store or boutique, you will need to buy or rent a location. You will also need display racks, cash registers, and dozens of other items that you would not need for an online only fashion store. However, if you develop a sound business plan, you should be able to get the startup cash that you need from lending institutions, or investors.

It’s important to note that if you choose to start your own online fashion store, you are still running a business. It is not a get rich quick scheme, and let’s face it, there is no such thing, except for the scam artists that try and sell you on the idea. Starting an online fashion store will take hard work, perseverance, and dedication. If you have a passion for it, and you stay focused, you will reach your goal of being a successful online fashion store owner.

Best Way To Promote Your Online Business

You’ve got your online store up and running. You’ve got a great product. You’ve got a great website. All you need is for those first few sales to start rolling in. But somehow, despite all the emails you sent out and the links on social media, visitors are few and far in between. Transactions, more so. You’re looking for the best way to market your online store.

Pay-per-click marketing can be a valuable channel for new stores to turn on the faucet. It’s a great way to get qualified traffic from high-intent buyers. Of course, you’ve heard the horror stories. Thousands of dollars spent acquiring traffic that doesn’t convert.

1. Start Small

Most small stores that advertise online have a hard time finding success for one simple reason. They try to do too many things at once. PPC is a channel that you build up over time. And don’t let anyone tell you otherwise.

Choosing the right products to market is a critical step in finding success in PPC. Choose products that will appeal to a majority of your target audience. If you already have some transaction data from other channels like email or SEO then pick up the best performing products. Start with your superstars.

2. Pick the Right Channel

Not every product performs the same on every PPC channel. Some well known products have a ready stream of customers searching for the same online. At the same time, some products are relatively unknown and require a certain amount of awareness before someone can start buying.

At the same time. If you have a new product which people are likely to buy impulsively then go for a more visual medium like Facebook page post ads.

3. Pick the right audience

Have a clear definition for your audience before you launch your campaigns. Is your product a designer charcoal grey silk tie or is it a quirky star wars t-shirt? No matter how great your product might be, it only sells if you show it to the right audience.

Chose the right age group. Most people who make purchases online are between the ages of 22-44, so make sure you break up your campaigns and only target shoppers within this age bracket.

Finally, don’t forget to target the right locations. If you only ship to a few zip codes or only on the west coast, make sure those are the only locations you target.

For traditional search ads, the strategy remains the same. The only difference is that instead of Facebook interests and likes you have keywords. My advice to most new advertisers is to start with high intent keywords that are far more likely to convert than broader keywords. Rather than bidding on keywords like “designer silk ties”, bid on keywords that indicate a strong intent to buy e.g. “buy silk ties online”, “order silk ties online” etc. Do some thorough keyword research, pick the long tail, highly targeted keywords and launch your campaigns.

4. Write Some Killer Ads

No one knows the value of your product more than you. Make sure you communicate what makes your products awesome clearly and crisply to your audience. Write some great ads and don’t forget to include price points, discounts and strong calls to action.

5. Manage Your Campaigns Actively

The most well managed PPC campaigns adapt to changes everyday. Optimize your CPC bids with changing conversion trends. Keep testing new variants of your ad copies. Add negative keywords to optimize your CTRs and check your campaign performance daily.

User Friendly eCommerce Store

You finally did it. Your ecommerce store is up and running. It has all of the latest products in your niche. There is plenty of pricing info, pictures and descriptions for each product. However, there seems to be one slight problem. You aren’t making that many sales. According to the site’s stats, traffic does not seem to be a problem. Plenty of people visit your ecommerce store on a daily basis. However, you are not making sales based upon the amount of traffic that you are getting. What seems to be the real problem?

Have you considered the fact that your website might not be user friendly? Unfortunately, this is a horrible truth that many ecommerce store owners learn the hard way. Sometimes they either do too much or too little when it comes to their site’s ecommerce design. Website usability is one of the main things that can make a great site go down very quickly. A site can have all the bells and whistles in terms of products and graphics. But, if it is too hard for users to navigate, there will be plenty of missed sales. Luckily, there are various ecommerce solutions that can help you with this problem. The following are just a few suggestions that you can utilize to make your ecommerce store more user friendly.

Does your ecommerce store have adequate search functions?

Potential buyers hate it when they can’t find what they are looking for. Do not make things hard for them to browse and find what they are looking for. They should not have to guess categories or prices when visiting your ecommerce store. Make your site as searchable as possible or you will risk losing potential customers to other sites.

Does your ecommerce store take too long to load? Everyone wants to be creative and stand out from the competition. However, when this is done at the expense of possible sales, this is obviously a negative outcome instead of a positive one. Sometimes specific items such as graphics are a problem for some websites because they take longer to load. Either they are too big for the site or there are too many of them on the page. Unfortunately, if a site takes too long to load, the average web surfer is going to close the site and move on to another site. Ultimately, this does nothing for usability.

Does your ecommerce site offer a help section for potential buyers?

Most customers have the same questions when it comes to online shopping sites. They want to see contact information, shipping policies, refund policies and payment information. If you want to keep customers on your website longer, make sure that this information is prominently displayed on your site. Many sites have a page that is devoted to the frequently asked questions that customers may have. Do whatever it takes to make your site user friendly. The longer a potential buyer stays on your site, the more likely they will purchase products.

In conclusion, in order for an ecommerce store to be profitable, it must be user friendly. This might be the main reason that your site is not making any sales. Just apply a few of the ecommerce solutions that were provided in this article. Many times it is just a matter of tweaking your ecommerce design to accommodate the many needs of your potential buyers. By doing these things, you will have a greater chance of attracting buyers and making more sales.