Why You Should Start An Online Fashion Store

Are you interested in starting an online fashion store? You might be thinking that it is a good way to make money online, or you might be thinking that, while there is potential to make money, it is just too difficult. Although there area definitely some difficulties and obstacles to starting any online business, including an online fashion store, it is still certainly possible.

You have multiple options with running a fashion store. You could have a traditional brick and mortar store. You could run a store online. You could combine the two. In this day and age, it might be easier to start an online store. There can be a significantly lower start up cost, since you will only need inventory space, or you could even use a reputable drop shipper. However, securing a prime location for a traditional store could make promoting awareness of your fashion store that much easier. You should also take into consideration that many more people are doing their shopping online these days.

You will need to determine what types of products you plan to sell in your fashion store. Most stores focus on a particular niche, and target demographic. Do you want to sell upscale, high fashion, or everyday casual wear? Is your target market older or younger? Are they wealthier, or of more modest income? You could sell work uniforms, athletic gear, baby clothes, teen fashions, big and tall, men’s clothes, women’s clothes. Mix and match the various consumer fashion needs that you would like to fill. The possibilities are almost endless.

You will also need to determine which designers you would like to sell. You could even sell your own designs if you have that sort of talent. Even if you do design your own clothing or accessories, you will want to consider selling clothes and accessories of other fashion designers. You should be able to find clothing designers that sell to at wholesale prices, since you are a business owner. There will probably be minimum quantities of each item that you need to buy in order to maintain the wholesale discount.

The biggest downside of starting a fashion store is the start up cost. This will be even more of an issue if you choose to have a storefront location in addition to your online store. If you choose to have a traditional corner store or boutique, you will need to buy or rent a location. You will also need display racks, cash registers, and dozens of other items that you would not need for an online only fashion store. However, if you develop a sound business plan, you should be able to get the startup cash that you need from lending institutions, or investors.

It’s important to note that if you choose to start your own online fashion store, you are still running a business. It is not a get rich quick scheme, and let’s face it, there is no such thing, except for the scam artists that try and sell you on the idea. Starting an online fashion store will take hard work, perseverance, and dedication. If you have a passion for it, and you stay focused, you will reach your goal of being a successful online fashion store owner.

Best Way To Promote Your Online Business

You’ve got your online store up and running. You’ve got a great product. You’ve got a great website. All you need is for those first few sales to start rolling in. But somehow, despite all the emails you sent out and the links on social media, visitors are few and far in between. Transactions, more so. You’re looking for the best way to market your online store.

Pay-per-click marketing can be a valuable channel for new stores to turn on the faucet. It’s a great way to get qualified traffic from high-intent buyers. Of course, you’ve heard the horror stories. Thousands of dollars spent acquiring traffic that doesn’t convert.

1. Start Small

Most small stores that advertise online have a hard time finding success for one simple reason. They try to do too many things at once. PPC is a channel that you build up over time. And don’t let anyone tell you otherwise.

Choosing the right products to market is a critical step in finding success in PPC. Choose products that will appeal to a majority of your target audience. If you already have some transaction data from other channels like email or SEO then pick up the best performing products. Start with your superstars.

2. Pick the Right Channel

Not every product performs the same on every PPC channel. Some well known products have a ready stream of customers searching for the same online. At the same time, some products are relatively unknown and require a certain amount of awareness before someone can start buying.

At the same time. If you have a new product which people are likely to buy impulsively then go for a more visual medium like Facebook page post ads.

3. Pick the right audience

Have a clear definition for your audience before you launch your campaigns. Is your product a designer charcoal grey silk tie or is it a quirky star wars t-shirt? No matter how great your product might be, it only sells if you show it to the right audience.

Chose the right age group. Most people who make purchases online are between the ages of 22-44, so make sure you break up your campaigns and only target shoppers within this age bracket.

Finally, don’t forget to target the right locations. If you only ship to a few zip codes or only on the west coast, make sure those are the only locations you target.

For traditional search ads, the strategy remains the same. The only difference is that instead of Facebook interests and likes you have keywords. My advice to most new advertisers is to start with high intent keywords that are far more likely to convert than broader keywords. Rather than bidding on keywords like “designer silk ties”, bid on keywords that indicate a strong intent to buy e.g. “buy silk ties online”, “order silk ties online” etc. Do some thorough keyword research, pick the long tail, highly targeted keywords and launch your campaigns.

4. Write Some Killer Ads

No one knows the value of your product more than you. Make sure you communicate what makes your products awesome clearly and crisply to your audience. Write some great ads and don’t forget to include price points, discounts and strong calls to action.

5. Manage Your Campaigns Actively

The most well managed PPC campaigns adapt to changes everyday. Optimize your CPC bids with changing conversion trends. Keep testing new variants of your ad copies. Add negative keywords to optimize your CTRs and check your campaign performance daily.